ELEVATES ONLINE EXPERIENCES
Website Design
As a web designer, I have worked with a variety of businesses to create custom website designs. I've collaborated with copywriters, developers, project managers & stakeholders to create & maintain these sites.
Along with creating custom websites, I have experience in designing new web pages that utilize existing components or templates. This poses a unique set of challenges focused on creating designs that meet business needs while also working to fit within the existing, pre-determined parameters.
MOTIVATES CUSTOMERS & DRIVES CONVERSION
Promotional & Disruptive Design
In my current role, I am responsible for the creative of sitewide promotions with the goal to motivate customers & drive conversion. This creative is utilized across e-commerce sitewide marketing, email & social media channels.
Modal designs are intended to disrupt the online customer – but keeps them on the webpage they were viewing while offering additional messaging to drive specific sales or messages. These components must be flexible in accommodating a variety of messages across goals of conversion & awareness. They must also not cause too much disruption as to frustrate the customer.
